Researchers have now shown that if the conditions are right, subliminal advertising to promote a brand can be made to work. Johan Karremans at the University of Nijmegen in the Netherlands and his colleagues wanted to see if they could...

Internet search engine giant Google last night said that its first-quarter profit rose 60 percent from a year ago to $592m, largely thanks to increases in the usage of its search engine services and online advertising sales. Company...

Reuters - The two top Internet search engine companies proved last week there is still plenty of room for advertising growth, though Google's dominance marks a major advantage over Yahoo, according to analysts.

Google reported a stunning 79 percent Growth in revenue to $2.25 billion on the strength of search based advertising. Its first quarter profit of $1.95 per share beats the estimate $ 1.75 per share by analysts. The profit figures are...

Reuters - A measure of U.S. economic activity slipped for a second straight month in March, hinting at slower growth through the summer, although separate figures on Thursday pointed to continued strength in the labor market.

Joanna Wypior - AHN Staff Reporter San Francisco, CA (AHN) – Yahoo has reported first-quarter profits slipped by 22 percent on higher operating expenses and employee stock-option costs, even while sales surged on growth in online advertising. A spokesperson for the internet giant says...

Reuters - Yahoo Inc. on Tuesday posted quarterly results in line with Wall Street expectations on strong display advertising and surprise growth in its Web search audience, sending shares up 6 percent.

Reuters - Yahoo Inc. on Tuesday said quarterly net profit fell amid higher stock option expenses, but strength in online display advertising offset weakness in paid search ads and its stock rose 5 percent.

Reuters - Dow Jones & Co. Inc. on Tuesday said its first quarter earnings rose, helped by stronger advertising at its flagship Wall Street Journal.

Knight Ridder Inc., the newspaper publisher being sold to McClatchy Co., posted sharply lower first-quarter earnings Monday on weaker advertising. According to The Associated Press report, Knight Ridder earned $28.4 million, or 42 cents per...

Reuters - New York Times Co. , McClatchy Co. and Tribune Co. on Thursday posted sharply lower quarterly earnings on high newsprint costs and depressed advertising sales.

Reuters - Gannett Co. Inc. on Wednesday said first-quarter earnings fell, hurt by a difficult advertising environment at its flagship newspaper, USA Today.

Reuters - Walt Disney Co. plans to make TV shows such as "Desperate Houswives" and "Lost" available for free over the Internet in an attempt to bring in new advertising revenues, the Wall Street Journal said on Monday.

Reuters - PepsiCo Inc. on Wednesday said it reached an agreement with Coca-Cola Co. to settle its lawsuit that accused Coke of making false claims in a new advertising campaign for its PowerAde Option sports drink.

Reuters - Interpublic Group of Cos. Inc. , the world's No. 3 advertising services company, on Wednesday posted a fourth-quarter loss and restated earnings for the first three quarters of 2005.

Andrea Moore - AHN Staff Reporter Detroit, Michigan (AHN) - A conservative Christian group has launched a one-year boycott of Ford Motor Co., saying the automaker reneged on a pledge to drop its advertising in gay publications, sponsorship of gay-pride events and its practice of requiring...

Reuters - Federated Department Stores Inc , the parent of Macy's and other chains, agreed to pay $725,000 to resolve an investigation by New York Attorney General Eliot Spitzer into misleading advertising practices and phony sales promotions, Spitzer said on Tuesday.

Reuters - Microsoft Corp.'s top saleswoman for Web advertising, Joanne Bradford, spent her first few years on the job secretly wondering if the software giant was serious about cashing in on the Internet.

Reuters - Web search leader Google Inc. said on Wednesday it had agreed to pay up to $90 million to settle a class action lawsuit over advertising fraud by outside parties on its site, in a bid to put the controversy behind it.

Reuters - Google Inc. Chief Financial Officer George Reyes said on Tuesday that advertising revenue growth is bound to slow, sparking a sell-off of as much as 13 percent in the Web search leader's volatile stock.